What it Takes to be a Social Media Manager in Sports

BY: CRISTINA BYRNE STERNBERG, LOS ANGELES ‘22 PRODUCTION ASSISTANT

Of course, there is a Minor League Baseball Team called the Trash Pandas! Yes, the slang word for a Raccoon, you know, the animal that forages through garbage! 🦝

Lucas Dolengowski runs their social media and is constantly figuring out ways to stand out from the other 119 Minor League Baseball Teams. He likes to create comical memes and incorporate some banter into the brand; he also says he is "fortunate to work with many talented people who provide plenty of ideas."

Check out this exclusive interview and learn more about what it takes to be a Social Media Manager to the Rocket City Trash Pandas. The name that is responsible for the highest merchandise sales in Minor League Baseball before the first game.

Love it or hate it the Raccoon, or should I say The Trash Panda lives in Rocket City, and it doesn't look like it's going anywhere.

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