Welcome to the first edition of our London Newsletter!

May 14, 2018

We are less than a month away from our incredible journey to London, England. Utilize this newsletter to prepare for the trip!


Program Paperwork Checklist:

 Below is a checklist to make sure you are up-to-date. All details can be found on the Living Sport London Portal.

Passport: A copy of the photo page is needed for our records.

Medical Records/Emergency Contact Forms: Both of these forms are very important and will be kept on file as we travel in case of an emergency.

Newsletter Questions & Answers and Accompanying Photos: We would like to learn about you! Our newsletter will help our London team get to know one another prior to the start of the trip. Please submit these items so we can feature you in future issue.

Travel Insurance: Most everyone should have received a copy of their Travel Insurance plan. If you haven't received a copy but recently submitted your initial deposit, you will receive your insurance documents within 2 weeks.

Flight Information: See the program portal for group flight information. Please send your travel itinerary to and from JFK if you haven't already.

Trip Information: You can find the London itinerary, lodging details, and emergency contact information for Living sport on the portal as well. 



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We are thrilled to welcome Ben Muell to the Living Sport family. Ben will lead skills workshop sessions throughout the week in London providing participants with a wealth of knowledge on the ins and out of the sport industry. Lets get to know Ben!


Ben Muell took a life-long passion for baseball, a team player attitude, and sense of adventure to become a sports industry sales professional.

After a brief stint playing college baseball, mostly spent warming up pitchers in the bullpen, Ben transferred to Salisbury University, in Salisbury, MD, where he studied business and political science.

Ben entered the sport industry after his mom, who probably knew best, suggestion he attend a local sports job fair. There he landed a position as a grants and fundraising intern for Ripken Management and Design helping target communities for potential youth sports facilities while also helping out at Ripken Stadium during Aberdeen IronBirds games.

After that, Ben's final two years in school and as the President of his fraternity, Sigma Alpha Epsilon, as well as job as a sports writer for the school newspaper helped land him a summer internship with the Daytona Cubs. That summer in Daytona was instrumental in teaching Ben the ropes of working in sports but most importantly the power of building his network. The connections made in Daytona led to positions with three more Minor League Baseball organizations. First, came a year with the Richmond Flying Squirrels during their inaugural 2010 season. Next, he was asked to join the Akron Aeros in Ohio. Finally, Ben received a promotion to Triple 'A' baseball in Allentown, PA where he spent a few seasons working for the Lehigh Valley IronPigs.  Across all three teams Ben showed a knack for sports sponsorships and also helped in a variety of roles ranging from box office operations to intern mentoring as well as the occasional appearance as batting practice pitcher and mascot.

Then a LinkedIn connection and wanderlust led to Ben being recruited to helped open up Learfield Sports' Mountain West Conference's sponsorship office in Colorado. During this time, when he wasn’t snowboarding or hiking, he was building partnership across the 11-state college athletic conference, it's recently launched digital sports network, as well as championship events highlighted by the conference's annual basketball tournament in Las Vegas and first ever football championship game. 

After a few years out west, Outfront Media Sports asked Ben to join their sponsorship department and work for one of his favorite sports teams, the University of Maryland's Terrapins. Here Ben's leadership, creative, and sales skills were all on display as he helped build corporate relationships, mentor staff members, and interns for three years.

Currently Ben is now working in a unique capacity in the industry in a business development role for the Baltimore based marine/boating industry start-up, Snag-A-Slip.



What made you want to get into the sports industry?

Sports was always an integral part of my life. From about 4 years old until 17 I thought I'd be a baseball player or coach. But life throws curveballs at you. After my freshman year at Virginia Wesleyan College where my only impact on the field was as the bullpen catcher warming up pitchers, I sought to find a way to stick in sports. 

What is your favorite sport? Favorite sports teams?
Baseball and volleyball. O's, Terps, Caps, Redskins, and Wiz.



What job would you like to have in 5 years?
Account Manager for a Sports Marketing Agency or Mid-Atlantic Sports Network advertising sales.

What is your dream job?
By day, beer company sports marketing rep. By night, Closer for the Baltimore Orioles.

What is a unique trait that you bring to our London 2018 team?
My sports business background is rather varied allowing me to offer bits and pieces of incite in many areas. 

What is your biggest sport business accomplishment so far?
Being involved in the launch of a MiLB team in Richmond, VA and then getting the sponsorships office for the Mountain West Conference up and running.

As well as selling the sponsorship of "Tattoo Night" in Richmond, VA.

What do you hope to gain through the International Sport Business Program?
I hope to make many new connections with young sport professionals and explore all that London has to offer.

Favorite city or country you have visited?
In the U.S.,  New Orleans as well as any city in the Rocky Mountains. In the world, Tokyo. I felt like I was living in 2050. The city seemed so advanced in some places.

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What’s a hobby, a fun fact about you, or hidden talent you may have?
I enjoy snowboarding, hiking, and wakeboarding as well as almost every rec sport offered in Baltimore.

Fun-fact: I averaged 43 yards/catch in as a Wide Receiver in high school... I only had 1 catch.

Hidden talent: Origami



What college/university did you attend? Major? Where do you reside now?

Salisbury University, Political Science B.A.

Now work for Oasis Marinas in marina/boating technology sales.

Lets get to know the LONDON 2018 team!

Featuring Chris DeTitta, Katie Geraghty, Dylan Hammon, and Kristina Hart

At Living Sport, one of our main goals is to connect people to help grow their professional network. We have all heard that networking is a necessity in the sport industry and it is definitely true. The staff at Living Sport has all had help from their network along their journey through sport. Our Living Sport London Team with get to know each other very well on our adventure and it is our hope that each relationship lasts a lifetime! Lets meet a few of our teammates.

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1. What made you want to get into sport management?

Katie: I grew up playing and watching sports, mostly baseball and football but occasionally soccer and basketball too. I love the atmosphere of a stadium and the enthusiasm of the fans and I think working in that kind of atmosphere would make work a lot more interesting.

Chris: Sports have always been a passion of mine, so I wanted to be able to turn my passion into a career so I can look forward to going to work every day.

Kristina: I am very interested in continuing my professional career in the entertainment and/or sports industry. I love sports, and I am a Mets fan for life. I have played soccer since I was 4 and I love staying active. I love how sports can bring people together just because they all love the same sport.      

Dylan: Growing up in a city like Columbus I was always around a sport atmosphere. I was a frequent attendee at Ohio State football and basketball games, and went to the occasional Blue Jackets hockey game and Clippers baseball game. When I finally came to college I decided that working in sports was where I saw myself 4 years later.   


2. Your favorite sport? Your favorite sport teams?

Katie: I am a die hard Chicago Cubs fan. I grew up watching almost every game, my favorite memory of my aunts wedding in 2016 is watching the Cubs win the NLCS in a hotel bar in Virginia after the reception, and I have a different Cubs shirt for every day of the week.

Depicted below: Katie showing her Cubs pride at a game. Go Cubs Go!


Chris: Probably hockey. My favorite sports teams are the New York Jets, Mets, and New Jersey Devils.

Depicted below: Chris attending a Devils game.


Kristina: My favorite sport to play in soccer, and my favorite sport to watch is baseball. I will be a Mets fan forever.

Dylan: I enjoy collegiate sports more than professional, however my favorite sport is basketball and my choice of team is the Cleveland Cavaliers.


3. What job would you like to have in the next five years?

Katie: I’m still trying to decide what exactly I want to do in baseball, but I know that I want to work for either the Arizona Diamondbacks or the Chicago Cubs working in marketing or managing social media and advertising.

Chris: Working for ESPN, or another sports television network or media outlet.

Kristina: Working for a PR team or at a PR company in the entertainment and/or sports industry.

Dylan: I really enjoy the events world, both in and out of sports, and I hope to see myself managing or directing events somewhere down the line. 

Depicted below: Dylan working a Cincinatti Cyclones ECHL hockey game. 



4. What is your dream job?

Katie: My dream job would be to be a marketing manager for a baseball team to help expand the popularity of the sport and the team.

Chris: Broadcaster for the NFL, MLB, or NHL.

Kristina: Working on PR for a popular New York radio station like Hot 97 or Power 105.1, or working for my favorite team, the Mets, with their PR team.

Depicted below: Kristina dreaming about calling Citi Field, home of the New York Mets, her home in future years!

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Dylan: A senior executive of evens at the ESPN WWS in Orlando. The complex is awesome and I would enjoy warm weather all year round. 


5. What is a unique trait you bring to the London team?

Katie: I’m very energetic and enthusiastic about what I do and I think that I bring a lot of energy to the London 2018 team.

Chris: Humility. I don't have a big ego and will be able to fit in to whatever role I am given and will be able to get along with all of our team members. 

Kristina: I like to be as sarcastically funny as I can be to break the ice and lighten moods. I also pride myself on being a strong leader, so I want to lead our team in some aspect in London this summer.

Dylan: Efficiency is a major priority for me. When I have a job to do I don't slack, and I respond well to direction. I look forward to seeing the mark our team makes on the Royal Windsor Triathlon event.


6. What is your biggest sport business accomplishment so far?

Katie: I’m currently a freshman at Arizona State University, so this program is my biggest sports accomplishment so far in terms of sports business, but I hope to apply for an internship with the Arizona Diamondbacks for their 2019 season or apply for a summer marketing internship with the Chicago Cubs next summer.

Chris: Getting accepted into this program!

Kristina: I am currently interning on my campus with Maryland Sports Properties.

Dylan: My acceptance into the Marcus Graham Project's 2018 Cleveland Cavaliers Sport Marketing Workshop. I was chosen alongside 20 other young sport professional to participate in a 4-day marketing bootcamp at the Q Arena in Cleveland. 

Depicted below: A sharp dressed Dylan taking a photo at this workshop with fellow attendees.

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7. What do you hope to gain through the International Sport Business Program?

Katie: I hope to learn more about the sports industry around the world and how it works on a purely business level. I would also really like to meet people who are just as passionate about sports and have similar interests as me.

Chris: Valuable experience working in events and making memories that will last a lifetime.

Kristina: I want to gain connections, and I plan to do that by networking with everyone I meet, whether it be other students or trip mentors. 

Dylan: I hope to gain an understanding of the sport industry from an international perspective while also gaining additional experience through the Royal Windsor event.


8. Favorite city you have visited?

Katie: Chicago will forever be my favorite city in the world, but last summer I visited Switzerland for the first time and it was breathtakingly beautiful.

Depicted below: With the beautiful Swiss Alps in the background, Katie enjoys her Switzerland adventure.


Chris: Bermuda

Kristina: Spain or Hawaii

Dylan: New Orleans


9. Tell us about hobby, fun fact, or hidden talent you have.

Katie: When I was in high school I did Colorguard with my school’s marching band so I can do a lot of tosses and tricks with a flag.

Chris: My hobbies are golf and skiing.

Kristina: I love to bake and my cookies are famous with my friends from home, and now my friends at my school too.

Dylan: I coached middle school and high school club water polo for 5 years.


10. What college/university do you attend? Where do you reside now?

Katie: I currently live in Tempe, Arizona and I’m attending Arizona State University studying marketing and applying for a concurrent degree in Sports Media and minoring in film.

Chris: I attended Rutgers University and majored in Sport Management. I currently reside in Washington Township, New Jersey. 

Kristina: I am currently a sophomore at the University of Maryland College Park majoring in Communications (Public Relations focus) with a minor in Spanish Language and Cultures. I currently reside at home in New York and at school in Maryland.

Dylan: Miami University, Sport Leadership & Management, Columbus Ohio.

Social Media:

Be sure to like Living Sport's social media pages! We encourage you to document your trip on social media using the hashtag #iamlivingsport. From planning, to packing, to your jouney in London, we would love to see it!

Remember, being selected to attend Living Sport's program should be something that you are very proud of as we searched the nation for the industry's up and coming stars. Share your accomplishment with the world! We encourage you to share this experience on your social accounts and be sure to tag Living Sport!

Inside the royal windsor triathlon: 

27 years and counting! Awarded "Event of the Year" a remarkable seven times, the Royal Windsor Triathlon is one of the best Olympic distance triathlons in the United Kingdom. In 2017, for the first time the event moved to its new course location and in 2018 will continue taking place on royal grounds! Participants have the chance to run in Windsor Great Park along the spectacular Long Walk in the shadow of iconic Windsor Castle.

The Living Sport team will become apart of the event staff and will learn from the full time staffers of Human Race, the organization that runs the entire event as well as a full calendar of events throughout the year. Event positions will be provided by Human Race in the upcoming weeks. 

Check out this year's promo video to learn more about the course and the beautiful Windsor area!


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The Royal Windsor Triathlon is put on by the dedicated staff of Human Race. Human Race is the UK’s leading mass participation events company, putting on over 30 events each year in triathlon, cycling, running, duathlon, and open water swimming. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, Human Race’s prestigious portfolio includes the Windsor Triathlon, Dragon Ride L’Etape Wales, the Cancer Research UK Winter Run Series and VitalityMove. The company also specializes in delivering bespoke corporate events, working with businesses such as JLL and Cisco.

Human Race’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.


Human Race aims to provide market leading and innovative event experiences and delivery. Working closely with our range of expert partners our aim is to provide friendly, professional and considered event experiences for every one of our participants, from when they first enquire about an event, until the moment they cross the finish line and their celebratory and future event experiences beyond.

Human Race works closely with a variety of celebrities and sports stars that support our events and participants, including Olympic Gold Medallist Victoria Pendleton, Olympic Legend Daley Thompson, Triple Crown winning cyclist Stephen Roche, Spice Girl Melanie C and many more.

As well as catering for regular participants and offering a variety of event types, distances and difficulties, Human Race is constantly helping to grow numbers of sports participants within the UK by inspiring tens of thousands of first time participants each year.

Human Race staff were heavily engaged with the London Olympic Games with many of the crew working on the Olympic Triathlon. John Lunt, founder of Human Race was the sport manager working on the event for 4.5 years.


Check out this video for a great run down of things you should know about London!

Other important Information you should know:

1. Money

The United Kingdom uses the British Pound (£) which has recently lost a lot of ground against the  US Dollar, making it a fabulous time for Americans to visit.  While the value does fluctuate, the exchange rate at the time of writing this post is $1.35 to 1£!! That is great for us! 

100 pence = 1 pound. Pence are also sometimes called “p”, as in, the total is 5 pounds and 50 p (said “pee”). If you hear someone say “quid”, it’s slang for pound. A “fiver” is a five pound note/bill (or just, 5 pounds in general), and a “tenner” is 10 pounds.


In restaurants, the average tip is 10-15%, although you need to confirm it hasn’t automatically been added to your bill.  You can add the tip to your credit card, but cash is preferred. Not all establishments pass on the tips paid on a card to the servers. 

You can tip the same 10-15% rate for taxis, but most people just round up or leave £1.  Tip more if its a long ride or the driver helped with luggage.

You don’t tip at the pub if you’ve ordered drinks from the bar.  However, if you are getting table serve you’ll want to tip.


The prices are fairly reasonable for buses and the tube.  Just remember that there is NO cash on buses!   An Oyster Card is your best bet and could save you up to 50% when compared to a single ticket.  The daily cost maximum is £4.40 per day if you’re only using buses and trams AND use the same card for payment each time.  If you were using single tickets or multiple forms of payment, you wouldn’t benefit from this daily maximum. 

CityMapper is a great app that will tell you all of your options for getting from point A to point B on London’s public transportation, including taxis and bike. Google Maps is also a good alternative, but the one thing that CityMapper does better than Maps is that it tells you how much each journey option will cost, so if you’re pinching pounds, it’s pretty helpful. It also has a “rain safe” option for when you’re trying to avoid getting soaked.

Although UBER was officially banned in London, the app is still working and in use by locals. The ban won't be shut down until UBER exhausts the appeals process, so in the mean time locals are still capitalizing on its convenience. 


Yes the Brits speak English, but all countries have their own slang and unique terms.

A few more terms that you have likely heard but are worth noting:


Loo = bathroom  (toilet is also acceptable)
Cheers = thanks
Lift = elevator
Queue = line
Bin = trash
Boot = trunk (used in the context of a car)
Fag = cigarette
Cashpoint = ATM
Trainers = tennis shoes
Zebra Crossing = Pedestrian Crossing
Chemist = Drug Store
Biscuit = cookie
Chips = french fries
Crisps = chips
Ground floor = first floor
Petrol = Gas


Come prepared to charge your devices – Bring an adaptor for the 3-pin UK outlets.  The voltage is around 230V in the UK.

6. Another unique feature to the UK is the possible need to flip the switch on for an outlet to work.  This isn’t like a light switch on the wall, the switch is literally on the electrical outlet.


For emergency, dial 999. 


London can be expensive, so take advantage of the FREE London museums.  Just leave a donation to help with the upkeep.  You could easily spend days wandering the museums of London, but two must see’s are the British Museum and the Natural History Museum.



Eat an English Breakfast – the traditional English breakfast consists of two eggs, bacon, toast, baked beans and a baked tomato.