Welcome to the first edition of your Hamburg newsletter!

May 9, 2019

It is very important to be prepared for the trip. Be on the lookout for these newsletters to learn more about your mentors, team members, trip details and our host event!


Below is a checklist to make sure you are up-to-date. Be sure to visit & bookmark the Living Sport Hamburg Portal where all details can be found. Documents that still need to be submitted should be uploaded to your Dropbox folder that was sent to you via e-mail.


Passport: A copy of the photo page is needed for our records.

Participant Info/Medical Records/Emergency Contact Forms: Both of these forms are very important and will be kept on file as we travel in case of an emergency.

Newsletter Questions & Answers and Accompanying Photos: We want to learn about you! Our newsletter will help our Hamburg team get to know one another prior to the trip. Please submit these items ASAP so we can feature you in a future issue.

Travel Insurance: Policies will be sent directly to your email. We will provide confirmation via this section in the newsletter when the policies are sent out.

Flight Information: Group flight information will be sent via e-mail. Tickets will be issued to you via e-mail three (3) weeks prior to our departure. If you have booked your own flight, please upload your travel itinerary to your Dropbox folder. Itineraries should include dates, times, and flight numbers.

Trip Information: You can find the Hamburg itinerary, lodging details (coming soon), and emergency contact information (coming soon)for Living Sport on the online portal as well. 

Social Media: Follow and like Living Sport's social media pages! We encourage you to document your trip using the hashtags #iamlivingsport and #LivingHamburg2019. From planning, to packing, to your journey in Germany, we’d love to see it and be able to tag you in our posts!

Remember, being selected to attend Living Sport's program should be something you are very proud of. We searched North America for the industry's rising stars. We encourage you to share your accomplishment with the world! When sharing on your social accounts be sure to tag Living Sport (@iamlivingsport). You’ll find our social media pages through the buttons below.



Tough Mudder, our host event, is an endurance event series in which participants attempt 10-12 mile-long (16-19 km) obstacle courses that test mental as well as physical strength. The obstacles often play on common human fears, such as fire, water, electricity and heights. The main principle of the Tough Mudder revolves around teamwork. The Tough Mudder organization values camaraderie throughout the course, designing obstacles that encourage group participation. Participants must commit to helping others complete the course, putting teammates before themselves, and overcoming fears. An average 78% of entrants successfully complete the course.


The first Tough Mudder challenge was held in the United States in 2010. To date, more than 3 million people worldwide have participated in Tough Mudder events, making it one of the world’s fastest-growing athletic activities, that draws between 10,000 and 15,000 participants per event. Tough Mudder currently employs over 150 people worldwide and is headquartered in Brooklyn, New York.

During our work experience with Tough Mudder, our Living Sport team will see firsthand what it takes to pull off this event from the back end. Setting up the course, assisting in building the obstacles and executing event-day logistical responsibilities with 10,000 participants will all be included in our assignment. Are you TOUGH enough?!


All Living Sport Hamburg team members must sign up to be an official volunteer for Tough Mudder. Access the sign up link here: https://mvpdeutschland.rosterfy.eu/groups/LivingSport  

Directions: In the “Event Bewerbung” section, select the following:

  1. Tough Mudder” as the Eventformat

  2. Tough Mudder 2019 - Norddeutschland 13./14. Juli” as the Event

  3. “Event Wochenende” as the Kategorie

  4. Click on the first “Mudder Experience Living Sport” option for Saturday - “Samstag 13 Juli”

  5. Forward your registration confirmation you receive from Tough Mudder to jon@livingsport.com

To get even more excited for the experience, check out the video from Tough Mudder Norddeutschland 2018!




Alicia Marinelli is a sport business professional that has worked in multiple marketing & sales capacities in the sport & entertainment industry including positions with Madison Square Garden, Mohegan Sun Arena, international cycling events, and with the Lehigh Valley IronPigs, Triple-A Affiliate of the Philadelphia Phillies. Early in her career she realized the passion she had for helping young professionals succeed in the sport industry, a business that is difficult to break into.

Resulting in following that passion to help others, Marinelli created and revamped internship programs at five different sport organizations. The goal was to enable young professionals to receive meaningful and educational sport business experiences that would serve as a springboard for future opportunities. In 2011, Marinelli's sport industry success was featured as part of East Stroudburg University's nation-wide marketing campaign. In 2012, Marinelli innovatively created one of the first high school sports internship programs while she was working at the Lehigh Valley IronPigs. This program gave high school students studying sport management the chance to experiment working at the ballpark prior to attending college. In the same year, Marinelli created the first annual iRUNpigs 5K at Coca-Cola Park. To date the event has raised over $60,000 for IronPigs Charities, the team's nonprofit organization providing educational and recreational opportunities for Lehigh Valley youth. In 2014, she was elected as President of Kutztown University's Sport Management Advisory Board, advising faculty and staff on the current trends in the industry and helping students secure employment in the field. From 2017-2019, Marinelli has been invited to sit on the panel of the Pennsylvania Sport Business Conference serving as a judge in the annual case competition where student teams from universities all over the East Coast compete in a sport business research competition. 

Marinelli has now taken it one step further by creating and introducing Living Sport's International Sport Business Program. Her mission is to do even more for people, by using sport as a catalyst to experience the world and to inspire personal and professional growth. In the past two years, Marinelli has led the International Sport Business Program to England, Ireland, Italy and Spain.

Currently, a number of Marinelli's former interns, mentees, and Living Sport alumni continue to work in sports and have found success in professional, collegiate, recreational and nonprofit sport organizations. Through Living Sport she plans for those numbers to rise significantly. 

Marinelli received her Master's Degree in Sport Management from East Stroudsburg University where she graduated with honors. She was a dual major at Misericordia University obtaining a Bachelor's Degree in both Marketing and Sport Management. She was one of the first female Sport Management graduates at Misericordia.


What made you want to get into the sports industry?

Sports was the one thing in life that defined me as a person. Anyone that knew me saw my natural passion for being active and participanting in every sport I could! When it came time to pick the one thing that I wanted to do for the rest of my life, sport business was it.

What is your favorite sport? Favorite sports teams?

My favorite sport to play has always been baseball/softball. Currently my favorite sport to watch is American football. My favorite sports teams are the Philadelphia Eagles, Philadelphia Phillies, and Penn State Nittany Lions football team.

What is your dream job?

My dream job was always to create my own sport-related business. I didn't always know what type of business it would be, but I always had confidence that I could do something great. The dream continues to evolve as we take the steps to enable Living Sport to expand across the sport industry.

What is a unique trait that you bring to our team?
My sport business story started off very rocky and finding that first job in sports didn't come easy for me. Because this industry is so competitive, I believe my story of struggle and triumph resonates with students and young professionals that may be dealing with the same obstacles. It is my hope that by sharing my story it provides motivation to those who may need it to fuel their fire to keep pushing forward to make the their dream a reality.

What is your biggest sport business accomplishment so far?

I hold all of my accomplishments close to my heart as they were all huge milestones in my life. Some of my favorites were working at Madison Square Garden alongside NBA legends and superstars, and creating/directing the first 5K race held at Coca-Cola Park, home of of the Philadelphia Phillies Triple-A Affiliate, the Lehigh Valley IronPigs. The 5K was creatively coined the iRUNpigs 5K & Piglet Run. My largest accomplishment thus far is developing the Living Sport program, providing young sport business professionals and seasoned mentors the opportunity to see the world through sport! 

Depicted below: (Left) Alicia and crew working a WNBA game at MSG (Right): The first annual iRUNpigs 5K hosted nearly 700 people.


What do you hope to gain through the International Sport Business Program?


One of the major goals of this program is to enrich the lives of our participants both personally and professionally. It is my hope myself and the other mentors/sport business professionals can inspire each and everyone on this trip. I hope to develop lifelong relationships with everyone and further grow the Living Sport family.

Photo Description: Alicia takes a photo during a dinner with two of Living Sport's 2017 Barcelona participants, Josh and Jon, that were traveling nearby Alicia’s town. Not knowing each other before the trip Josh and Jon have become great friends!

Favorite city or country you have visited?

I can't pick just one... Rome, Amsterdam, Barcelona, or Venice.

Depicted below: Alicia and the Living Sport Barcelona ‘17 crew working the Red Hook Crit International Cycling Series


What’s a hobby, a fun fact about you, or hidden talent you may have?

If the circus was hiring, I would be a great candidate... I can both juggle and make balloon animals! 

For a sport-related fun fact: I live in one of the largest areas in the nation for competitve cycling where professional riders from all over the world come to town to train each summer. The last few summers my fiancé and I have hosted athletes from Trinadad, South Africa, and New Zealand in our home.

Depicted below: Alicia and her fiancé Bobby organized a baseball game to teach cyclists from New Zealand and South Africa how to play "America's Pastime". This was the first time many of them put on a mit or picked up a bat.


What college/university did you attend? Major? Where do you reside now?

I attended Misericordia University for my undergrad degree in Marketing/Sport Mangagement and East Stroudsburg University for graduate studies, majoring in Sport Management.  I currently live in the small town of Kutztown right outside of Allentown, Pennsylvania.