Welcome to the first edition of our Dublin Newsletter!

June 29, 2018

We are just over 2 weeks away from our incredible journey to Dublin, Ireland. Utilize this newsletter to prepare for the trip!


Program Paperwork Checklist:

 Below is a checklist to make sure you are up-to-date. All details can be found on the Living Sport Dublin Portal.

Passport: A copy of the photo page is needed for our records.

Medical Records/Emergency Contact Forms: Both of these forms are very important and will be kept on file as we travel in case of an emergency.

Newsletter Questions & Answers and Accompanying Photos: We would like to learn about you! Our newsletter will help our team get to know one another prior to the start of the trip. Please submit these items so we can feature you in a future issue just like we are featuring other in this newsletter.

Travel Insurance: Most everyone should have received a copy of their Travel Insurance plan. If you haven't you will receive your insurance documents within the next week.

Flight Information: See the program portal for group flight information. Please send your travel itinerary to and from JFK if you haven't already. For those participants that are meeting the group in Dublin, please look out for special instructions on where exactly to meet. 

Trip Information: You can find the Dublin itinerary, lodging details, and emergency contact information for Living sport on the portal as well. 



Alicia Marinelli Photo.png

Alicia Marinelli is a sport business professional that has worked in multiple marketing & sales capacities in the sport & entertainment industry including positions with Madison Square Garden, Mohegan Sun Arena, International Cycling events, and with the Lehigh Valley IronPigs, Triple-A Affiliate of the Philadelphia Phillies. Early in her career she realized the passion she had for helping young professionals succeed in the sport industry, a business that is difficult to break into.

Resulting in following that passion to help others, Marinelli created and revamped internship programs at five different sport organizations. The goal was to enable young professionals to receive meaningful and educational sport business experiences that would serve as a springboard for future opportunity. In 2011, Marinelli's sport industry success was featured as part of East Stroudburg University's nation-wide marketing campaign. In 2012, Marinelli innovatively created one of the first high school sports internship programs while she was working at the Lehigh Valley IronPigs. This program gave high school students studying sport management the chance to experiment working at the ballpark prior to attending college. In the same year, Marinelli created the first annual iRUNpigs 5K at Coca-Cola Park. To-date the event has raised over $60,000 for IronPigs Charities, the team's nonprofit organization providing educational and recreational opportunities for Lehigh Valley youth. In 2014, she was elected as President of Kutztown University's Sport Management Advisory Board, advising faculty & staff on the current trends in the industry and helping students secure employment in the field. In 2017, Marinelli was invited to sit on the panel of the Pennsylvania Sport Business Conference serving as a judge in the annual case competition where student teams from universities all over the east coast compete in a sport business research competion. 

Marinelli has now taken it one step further by creating and introducing Living Sport's International Sport Business Program. Her mission is to do even more for people, by using sport as a catalyst to experience the world and to inspire personal and professional growth.

Currently, a number of Marinelli's former interns & mentees continue to work in sports and have found success in professional, collegiate, recreational, and nonprofit sport organizations. Through Living Sport she plans for those numbers to significantly rise. 

Marinelli received her Master's Degree in Sport Management from East Stroudsburg University where she graduated with honors. She was a dual major at Misericordia University obtaining a Bachelor's Degree in both Marketing and Sport Management. She was one of the first female Sport Management graduates at Misericordia.



What made you want to get into the sports industry?

Sports was the one thing in life that defined me as a person. Anyone that knew me saw my natural passion for being active and participanting in every sport I could! When it came time to pick the one thing that I wanted to do for the rest of my life, sport business was it!

What is your favorite sport? Favorite sports teams?

My favorite sport to play has always been baseball/softball. My favorite sports teams are the Philadelphia Eagles, the Philadelphia Phillies, and the Penn State Nittany Lions football team.

What is your dream job?

My dream job was always to create my own sport-related business. I didn't always know what type of business it would be, but I always had confidence that I could do something great. The dream continues to grow as we take the steps to enable Living Sport to expand across the sport industry.

What is a unique trait that you bring to our London 2018 team?
My sport business story started off very rocky and finding that first job in sports didn't come easy for me. Because this industry is so competitive, I believe my story of struggle and triumph resonates with students and young professionals that may be dealing with the same obstacles. It is my hope that by sharing my story it provides motivation to those who may need it to fuel their fire.

What is your biggest sport business accomplishment so far?

I hold all of my accomplishments close to my heart as they were all huge milestones in my life. Some of my favorites were working at Madison Square Garden alongside NBA legends and superstars, and creating/directing the first 5K race held at Coca-Cola Park, home of of the Philadelphia Phillies Triple-A Affiliate, the Lehigh Valley IronPigs. The 5K was creatively coined the iRUNpigs 5K & Piglet Run. My largest accomplishment thus far is developing the Living Sport program, providing young sport business professionals and seasoned mentors the opportunity to see the world through sport! 

Depicted below: (Left) Alicia and crew working a WNBA game at MSG (Right): The first annual iRUNpigs 5K hosted nearly 700 people.

Liberty Group Shot.jpg


What do you hope to gain through the International Sport Business Program?

One of the major goals of this program is to enrich the lives of our participants both personally and professionally. It is my hope that the Dublin mentors and myself can inspire each and everyone on this trip. I hope to develop lifelong relationships with everyone and further grow the Living Sport family.

Depicted below: Alicia takes a pic during a dinner with two of Living Sport's 2017 Barcelona participants, Josh and Jon, that happen to be traveling through Alicia's town. These two participants did not know each other before the trip and have since become great friends!

Josh Jon Alicia.jpg


Favorite city or country you have visited?

I can't pick just one... Amsterdam, Barcelona, or Venice

Despicted below: Alicia and the Living Sport 2017 crew that worked the Red Hook Crit International Cycling Series



What’s a hobby, a fun fact about you, or hidden talent you may have?

If the circus was hiring, I would be a great candidate... I can both juggle and make balloon animals! 

For a sport related fun fact: I live in one of the largest areas in the nation for competitve cycling where professional riders from all over the world come to town to train each summer. The last few summers my fiance and I have hosted athletes from Trinadad, South Africa, and New Zealand in our home.

Depicted below: Alicia and her fiance Bobby organized a baseball game to teach cyclists from New Zealand and South Africa how to play "America's Pastime". This was the first time many of them put on a mit or picked up a bat.

Softball Game New Zealand.JPG


What college/university did you attend? Major? Where do you reside now?

I attended Misericordia University for my undergrad degree in Marketing/Sport Mangagement and East Stroudsburg University for graduate studies, majoring in Sport Management.  I currently live in a small town called Kutztown right outside of Allentown, Pennsylvania. 

Lets get to know the DUBLIN 2018 team!

At Living Sport, one of our main goals is to connect people to help grow their professional network. We have all heard that networking is a necessity in the sport industry and it is definitely true. The staff at Living Sport has all had help from their network along their journey through sport. Our Living Sport Dublin Team with get to know each other very well on our adventure and it is our hope that each relationship lasts a lifetime! Lets meet a few of our teammates.


R Koepke LS Photo.jpg

Rachel koepke

1. What made you want to get into sport management?

Rachel: I have always loved sports. I was an athlete all through high school but stopped competing once I got to college. At my university, I started working in the Athletics Communication department. I had great mentors who taught me all sorts of things. My job there helped me see that I could combine my love of sports with a career.


2. Your favorite sport? Your favorite sport teams?

Rachel: I love nearly all sports. My favorite sport to play is either volleyball, basketball, or soccer. I enjoy watching baseball/softball and football as well. My favorite sports team is definitely the Green Bay Packers (Go Pack Go!). I also support the Milwaukee Brewers.



3. What job would you like to have in the next five years?

Rachel: In 5 years, I will be just a few years out of college. I’m not too picky about where I end up, as long as it has something to do with my major. Ideally, I’d like to do something with video production or broadcasting. I’m also open to the idea of working as a SID for college athletics. If I could somehow integrate my Spanish major into one of those fields, that would be great.


4. What is your dream job?

Rachel: At some point in my career, I would like to work for a professional sports team. The “Big Dream” is to work for the Green Bay Packers (Go Pack Go!). Another dream job I would love to have would be working for the Olympic Committee or something to do with the Olympics.


5. What is a unique trait you bring to the DUBLIN team?

Rachel: A unique trait I will be bringing to Dublin is my awareness of other cultures. I have lived in a foreign country and learned how to adapt and understand new cultures. Cultures exist everywhere, regardless of where the borders fall. Being open to different ways of life help expand ones experience while traveling.


6. What is your biggest sport business accomplishment so far?

Rachel: I have worked in the Athletics Communications Department at my university for the past three years. I’ve been exposed to many aspects of the job of a Sports Information Director and have assisted with many game day happenings.


7. What do you hope to gain through the International Sport Business Program?

Rachel: I hope to gain a broader understanding of the potential a career in sports business has at the international level. I spent a semester abroad and would love to travel more, so learning more about international potential is something I am interested in knowing more about.


8. Favorite city you have visited?

Rachel: I love traveling and I’ve loved pretty much everywhere I’ve gone. My favorite places were Rome (Italy), Albuquerque (New Mexico) and Seattle (Washington). The top places on my list of places I want to visit are Beijing (China) and Alaska.



9. Tell us about hobby, fun fact, or hidden talent you have.

Rachel: A fun fact about me is I have a strange obsession with maps. I have giant maps hanging all around my apartment. I also have a watch with a map as the face. I don’t care if it’s a world map, a country map, or a road map. It’s for me. I love globes, too.


10. What college/university do you attend? Where do you reside now?

Rachel: I am currently a student at the University of Wisconsin Green Bay with a double major in Spanish and Communication (emphases in Mass Media, Journalism, and Sports Comm). I have one year until graduation. I live in Green Bay, Wisconsin (Go Pack Go!).

Larry Staub LS Photo.jpg

Larry Staub

1. What made you want to get into sport management?

Larry:I enjoy coordinating events and creating fun atmospheres for people to enjoy. This is what first inspired me to pursue a degree in business management. As my interest grew, I knew a career in sports business management would be the perfect combination of my two passions. 


2. Your favorite sport? Your favorite sport teams?

Larry: My favorite sports are football and basketball. Being from Rochester New York, I am a huge Bills fan, but I also love the Packers!  While I may not have a favorite NBA team, I root for the Spurs, Cavaliers, and many different players. Also, while it may not be a sport per say, I love fantasy football, and am apart of at least four leagues annually.



3. What job would you like to have in the next five years?

Larry:In five years, I will be an event coordinator, or work within the marketing department of a professional sports franchise. Ideally, I’d love to work for one of my favorite teams, although, international sport in something I am interested in as well. 


4. What is your dream job?

Larry:I want to achieve my dream of becoming the General Manager of the Green Bay Packers. My family is from Michigan, and my grandfather is a huge Packers fan, and got me into the team. I love the culture of the franchise, and want to be apart of it.  


5. What is a unique trait you bring to the DUBLIN team?

Larry:Throughout my trail to earning my Eagle Scout Award with my Boy Scout Troop in high school, I quickly learned that planning, organizing, and leading was something I really enjoyed, and I have been able to practice these skills in many different atmospheres.  


6. What is your biggest sport business accomplishment so far?

Larry:My biggest accomplishment earning first place in the 2018 Pennsylvania Sports Business Conference Case Study Competition, where our team presented a marketing and promotional plan for the Reading Royals. 


7. What do you hope to gain through the International Sport Business Program?

Larry:I want to not only see the world but to work and talk with people from different cultures as well. I am also excited about doing something that I love while learning and gaining valuable experience; with my ultimate goal being to further my career in the future. 


8. Favorite city you have visited?

Larry: I love to travel and visit new and exciting places. While I have been to 16 states, my favorite city is San Antonio, Texas. 


9. Tell us about hobby, fun fact, or hidden talent you have.

Larry: Some fun facts about me are that I am a twin, and I am a owner of the Green Bay Packers! 



10. What college/university do you attend? Where do you reside now?

Larry:I am from  Rochester New York, where I currently live, and am studying Sports Business Management and Marketing at Mercyhurst University. 


Casey Norris LS Photo.jpg

1. What made you want to get into sport management?

Casey: Sports has always been a passion for me. I love playing, watching, and coaching. If I can get paid to work in or around sports, I am living the dream.


2. Your favorite sport? Your favorite sport teams?

Casey: My favorite sport to watch is American football, my favorite sport to play is Soccer, and my favorite sporting event to attend would be baseball. My favorite sports teams are as follows; NFL: Eagles (not a bandwagon fan), MLB: Atlanta Braves, College Football: Alabama (also not a bandwagon fan), NHL: Arizona Coyotes, and my favorite golfer is Dustin Johnson.



3. What job would you like to have in the next five years?

Casey: In 5 years, I would like to be in the sports marketing department of a professional team.


4. What is your dream job?

Casey: My dream job would be a professional athlete, but I also would love to be in sports marketing.


5. What is a unique trait you bring to the DUBLIN team?

Casey: I am the ultimate team player, I want to see everyone succeed and meet their goals. So I bring positivity, selflessness, and an unparalleled work ethic to the Ireland 2018 team.


6. What is your biggest sport business accomplishment so far?

Casey: I am still very new to the sport community, so I would say being accepted into this program has been my biggest accomplishment, to date.


7. What do you hope to gain through the International Sport Business Program?

Casey: I hope to gain insight of the sports industry, and to get my foot in the door of the wonderful world of sports. I also hope to expand my social network and make lasting friendships with amazing people. And finally, I aim to take in all of the culture and to learn more about sport in Ireland.


8. Favorite city you have visited?

Casey: Austin, TX. I used to live in San Antonio, and I would go to Austin all the time. With the exception of Canada, this will be my first trip outside of the United States.


9. Tell us about hobby, fun fact, or hidden talent you have.

Casey: One fun fact about me is that I lived in North Pole, AK for 3 years. And I drove there from San Antonio, TX.


10. What college/university do you attend? Where do you reside now?

Casey: I am currently still enrolled in Grand Canyon University, with a major in Business and a focus in marketing. I currently live in a small suburb outside of Phoenix, AZ.

Lauren Louderback LS Photo.jpg

Lauren Louderback

1. What made you want to get into sport management?

Lauren:  I have had a passion for sports since I was a kid. I never dreamed I could work in the industry. When I began thinking of a career change, I stumbled upon a Masters program pertaining to sports and promotions, and immediately I knew it was something I needed to do.


2. Your favorite sport? Your favorite sport teams?

Lauren: Either NCAA basketball, WNBA, NFL, or MLB. Favorite sports to play? Ultimate frisbee, basketball, soccer, softball, disc golf. My favorite sports teams are the Chicago Cubs, Green Bay Packers, University of Kentucky Wildcats, Chicago Red Stars, Seattle Reign, Orlando Pride, and the USWNT.


3. What job would you like to have in the next five years?

Lauren: Ideally, I would like to work for any of the sports teams listed above, especially the Cubs or any of the soccer teams listed, in their promotions/marketing departments.


4. What is your dream job?

Lauren: To work for the USWNT. Their beliefs and ideals correlate with mine, and to be able to work for such an organization to help promote the sport and women’s sports in general would be amazing.


5. What is a unique trait you bring to the DUBLIN team?

Lauren: Because of my background in hospitality, I have the ability to work with different types of people successfully. I love meeting, learning about, and working with new people, and bring teamwork and enthusiasm into any event I work in.


6. What is your biggest sport business accomplishment so far?

Lauren: To be honest, I have not been in the business of sport for long. Having the opportunity to work for Tough Mudder in Dublin is incredible to me.


7. What do you hope to gain through the International Sport Business Program?

Lauren: I’m excited for a unique experience in the sporting industry, meeting people who share the same passion as me, and getting to see a new country that has always been on my bucket list. Plus, learning how to run an event such as the Tough Mudder is thrilling and I’m excited about the knowledge I will gain from the organization.


8. Favorite city you have visited?

Lauren: Iceland was amazing. I recommend everyone to go and explore the waterfalls.



9. Tell us about hobby, fun fact, or hidden talent you have.

Lauren: As mentioned above, I love playing ultimate frisbee. I was able to play in an international tournament in Amsterdam a few years ago, and it was amazing to be able to meet the numerous teams from other countries and playing against them. 


10. What college/university do you attend? Where do you reside now?

Lauren: For undergrad, I attended Western Kentucky University with a Bachelors in Hospitality Management. For grad, I currently am taking online courses through Western Kentucky University in the Masters of Sports Administration and Recreation program with a focus on PR and Marketing. I live in Louisville, KY currently working in catering.


Brandon Larsen LS Photo.jpg

Brandon Larsen

1. What made you want to get into sport management?

Brandon: My dad got me into racing dirt bikes at a very young age, and ever since then I have been very passionate about sports.


2. Your favorite sport? Your favorite sport teams?

Brandon: My favorite sport is basketball. My favorite team is the Cleveland Cavaliers.



3. What job would you like to have in the next five years?

Brandon: In 5 years, it would be cool to work at Ohio State University.


4. What is your dream job?

Brandon: My dream job is to work with the Cleveland Cavaliers or Indians.


5. What is a unique trait you bring to the DUBLIN team?

Brandon: Did not answer.


6. What is your biggest sport business accomplishment so far?

Brandon: Being a part of the Boca Raton Bowl staff.


7. What do you hope to gain through the International Sport Business Program?

Brandon: Valuable experience and connections that will help my with my career.


8. Favorite city you have visited?

Brandon: Favorite city or country you have visited? West Palm


9. Tell us about hobby, fun fact, or hidden talent you have.

Brandon: I enjoy skiing. 



10. What college/university do you attend? Where do you reside now?

Brandon: I am still attending Marietta College in Marietta, Ohio. I live about 20 minutes away from campus in Newport, Ohio when I'm not in school. 

M Longworth LS Photo.jpg

Meghan Longworth

1. What made you want to get into sport management?

Meghan: Growing up playing competitive faspitch and watching professional baseball, I have always been passionate about the world of sports. I admire the way that sports bring people together, both through the perseverance of athletes themselves, as well as through the camaraderie of fans who love to cheer them on. It has long been a dream of mine to partner my career aspirations with this industry that I am so passionate about.  


2. Your favorite sport? Your favorite sport teams?

Meghan: Baseball – Toronto Blue Jays



3. What job would you like to have in the next five years?

Meghan: Marketing for a large sports agency like Maple Leaf Sports and Entertainment


4. What is your dream job?

Meghan: Director of Sponsorship Marketing for MLB


5. What is a unique trait you bring to the DUBLIN team?

Meghan: I am a very outgoing person who is usually the first to step forward and try something. I’ll try anything once (as long as it isn’t something I have to eat…)


6. What is your biggest sport business accomplishment so far?

Meghan: I am looking to break into sports business for the first time, and therefore my first step, and biggest accomplishment thus far, has been being accepted into the University of Toronto’s MBA program.


7. What do you hope to gain through the International Sport Business Program?

Meghan: I would like to gain insights into the many facets and types of roles out there that relate business to sport, as well as create a long lasting, international network of like-minded contacts. 


8. Favorite city you have visited?

Meghan: Germany – I have never met a German that was not exceptionally friendly and kind.


9. Tell us about hobby, fun fact, or hidden talent you have.

Meghan: I competed in musical theatre at the age of 5 and am a classically trained singer.


10. What college/university do you attend? Where do you reside now?

Meghan: I took my BA in Sociology at the University of Victoria, in BC Canada. I currently live in Calgary but am moving to Toronto to begin my MBA in August of this year.

Social Media:

Be sure to like Living Sport's social media pages! We encourage you to document your trip on social media using the hashtag #iamlivingsport. From planning, to packing, to your jouney in London, we would love to see it!

Remember, being selected to attend Living Sport's program should be something that you are very proud of as we searched the nation for the industry's up and coming stars. Share your accomplishment with the world! We encourage you to share this experience on your social accounts and be sure to tag Living Sport!


Tough Mudder is an endurance event series in which participants attempt 10–12 mile-long (16–19 km) obstacle courses that test mental as well as physical strength. The obstacles often play on common human fears, such as fire, water, electricity and heights. The main principle of the Tough Mudder revolves around teamwork. The Tough Mudder organization values camaraderie throughout the course, designing obstacles that encourage group participation. Participants must commit to helping others complete the course, putting teammates before themselves, and overcoming fears. An average 78% of entrants successfully complete the course.

The first Tough Mudder challenge was held in the United States in 2010. To date, more than 3 million people worldwide have participated in Tough Mudder events, making it one of the world’s fastest-growing athletic activities, that draws between 10,000 and 15,000 participants per event. Tough Mudder currently employs over 150 people worldwide and is headquartered in Brooklyn, New York.

During our work experience with Tough Mudder, our Living Sport team will see first hand what it takes to pull off this event from the back end. Setting up the course, assisting in building the obstacles (the climbing wall is depicted below) and executing event day logistical responsibilities with 10,000 participants will all be included in our assignement. Are you TOUGH enough?!

Tough Mudder Ireland.jpg


Check out this video for a great run down of things you should know about Dublin!












Other important Information you should know:

1. Landmarks

Dublin's beauty is undeniable. Whether it's natural or manmade, the structures in this global city are breathtaking and dates back to several hundred years ago. One of the most popular Dublin landmarks is the Dublin Castle. As the oldest castle in Dublin, it has served as a site for various government purposes. Opened in 1204, Dublin Castle has stood the test of time and several rounds of restoration.

Gaelic Football

Gaelic Football

2. Sports

While sports like soccer and rugby are popular in Dublin, the Irish also have their own unique brand of sport called "Gaelic football." Gaelic football is a combination of soccer and rugby. 

3. Population

Dublin has a population of 1,273,069 people! The city has grown and changed rapidly, and it's now part of the world's top 20 global cities.

4. Weather

The weather in Dublin can be described as "just right." Spring begins in February, summer rolls up in May, autumn peeks around in August, and winter commences in December. If you're thinking about the temperature on a broad scale, it ranges from 46°F to 75°F.

5. Music

Rockband U2 performing live on stage in Dublin

Rockband U2 performing live on stage in Dublin

A wide variety of music has come out of Dublin, from pop ballads to rock music. Some of the famous acts that have formed in Dublin include boybands such as Boyzone and Westlife, rock bands like U2, The Script, and My Bloody Valentine, indie folk outfit Kodaline, and heavy metal band Thin Lizzy. 

6. Language

While English is the main spoken language, Irish is recognized by the Republic of Ireland as its national and first official language.


The Euro has been the currency in circulation in Ireland since the beginning of 2002. It replaced The Irish pound. Be aware though that in the 6 counties of Northern Ireland (Fermanagh, Armagh, Tyrone, Derry, Antrim and Down), sterling (GBP) is the currency used. 

Which should you secure for this trip? THE EURO. We will be primarily in Dublin, which uses the EURO.

The Euro is subdivided into 100 cents.
Coins are as follows; 1c, 2c, 5c, 10c, 20c, 50c, €1, €2.

The following banknotes are available:
€5, €10, €20, €50, €100, €200, €500

The Euro (€) is the official currency of the Euro Zone and so the Euros you buy for use in Ireland can also be used in many countries across Europe including France, Spain, Germany, Greece, Italy, Portugal, Slovakia and Slovenia. The Euro is not used in the United Kingdom.

8. Time

Dublin's current local time exists in the Irish Time Zone and Western European Time Zone. The city shares the same time as London, while being 5 hours ahead of the East Coast in the U.S. 

Irish Shepherd's Pie

Irish Shepherd's Pie

9. City Name

The city got its name from a combination of two Gaelic words: 'dubh,' which is 'black,' and 'linn,' referring to 'pool.' This "black pool" actually existed! It was located by the River Poddle near the Castle Gardens at Dublin Castle.

10. Food

Dublin is home to traditional Irish pubs and innovative culinary dishes. With around 740 Irish pubs around the city, local delicacies such as Irish stew, boiled bacon and cabbage, and Shepherd's Pie.